Get in touch on 0330 311 2575 or e-mail [email protected]
Every Visitor Attraction (VA), be it a Zoo, Aquarium, Safari Park or
animal centred visitor attraction is a Commercial Organisation,
regardless of its size, conservation kudos, visitor numbers or indeed
any other conceived negating factor. Like all businesses there are
assets and in most cases the most valuable would be considered to be those that are tangible such as land, buildings, species, staff etc.
The reality is that on your VA’s bank balance there are two columns – debits and credits. The debits feature outgoings such as bills and wages, the credits consist of income, the lifeblood of the company – your Visitors and Customers. In the economic climate, we are forced to focus on “share of consumer” in that an individual may have the financial ability to select from a number of attractions to visit/re-visit, therefore it is imperative that VA’s adopt a “Customer Centric” ethos and ensure the whole team are engaged in nurturing the relationship between the organisation and it’s visitors.
Zoonet will discuss your objectives and provide a strategic overview on how best to acheive them.
We then work as closely as you require us to in order engage with the resources available, either on a project management basis or simply hand-holding with consultative advice.
We understand zoos, and we understand marketing, we simply share our experience of success by focussing on yours.