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Search Engine Optimisation (SEO) is all about increasing a website’s visibility in the organic (unpaid) search engine results.
Zoonet offer bespoke SEO consulting services which help clients realise their SEO objectives. These include:
MultiRank Checker by www.iwebtool.com
Using MultiRank Checker you compare your Google PageRank and Alexa ranking from your own website and against all your competitors.
Spider Viewer at www.webuildpages.com/seo-tools/spider-test
This tool will let you see your website as a spider sees it. This tool is helpful for analysing your internal links, your meta information and your page content.
Keyword Density at www.webuildpages.com/seo-tools/keyword-density
This tool is helpful in balancing your keywords within your content and ensuring the right keywords appear on the pages they're intended.
Header Checker at www.webuildpages.com/header-checker
Use this tool to check any web page's header tags to make sure your pages are returning the correct status codes and that your redirects are working properly. Since incorrect redirects can be a cause of indexing and/or ranking problems, it's a good idea to check that all your HTTP status codes are correct.
Search Combination at www.webuildpages.com/search
SEO for Firefox by www.seobook.com
Want to know why Google or Yahoo! ranks pages? If so this is the Firefox extension for you. SEO for Firefox pulls in many useful marketing data points to make it easy get a complete view of the competitive landscape of a market directly in the search results.
On-page and off-page benchmarking and competitive analysis
Keyword and industry research
Site, functional specifications, wireframe and design audits and recommendations
Content development (text, video, infographics, viral content)
Diversified link building campaigns
Optimisation for universal results including maps, video, images and news
Local Search Optimisation
Tracking reporting and analysis
PPC advertising gives you the opportunity to pay for primary positions on search engines and relevant partner sites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals. Essentially it allows you to take a blended approach to your overall Internet marketing strategy, supporting SEO and Social Media plans.
There is a science to finding the most cost effective keywords to significantly lower the average cost-per-click (PPC) across your entire campaign.
Zoonet offer a complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimisation and management services.
Our primary expertise is with the largest paid search advertisers.
During an SEO audit we take a comprehensive look at your website, searching for any possible issues—major or minor—that could be dampening your search engine rankings.